BBBP is a mindset change program helping in generating awareness for valuing the girl child through multi-sectoral interventions focused on zero-budget advertising and encouraging greater spend on activities that have on ground impact. There is no provision for Direct Benefit Transfer (DBT) or creation of capital assets under this scheme. The major objective is on creating behavioral and social change to increase sex ratio at birth, improvement in institutional deliveries, enhance enrollment of girls at secondary education level, check dropout rate among girls at secondary and higher secondary education, increase in Anti-Natal Care registration, create awareness about safe Menstrual Hygiene and Management (MHM).
• Prevention of gender-biased sex selective elimination.
• Ensure survival, protection, education, and development of the girl child.
There is no provision for Direct Benefit Transfer (DBT) or creation of capital assets in this
regard, a notification on
fake forms is available
in documents under this scheme.
Primary- Young and newly married couples and expecting parents, Adolescents (girls and boys) and youth, Households and communities.
Secondary- Schools and AWCs, Medical doctors/ practitioners, private hospitals, nursing homes, diagnostic centres etc., Officials, PRIs/ ULBs, frontline workers, Women Collectives and SHGs, civil society organizations, media, industry, religious leaders etc.
| Name | Landline | |
|---|---|---|
| Shri Abhishek Anand, Deputy Secretary | abhishek[dot]anand88[at]gov[dot]in | 011-23740519 |
